iGB Live Online Speakers

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Meet the speakers

Neil Patel

Neil Patel

Expertise: SEO

Company: Neil Patel Digital

Session: Google Wars: Simple Hacks That’ll Help You Win

About: Neil is the co-founder of NP Digital and Ubersuggest. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Izzi Smith

Expertise: Technical SEO

Company: Ryte

Session: Advanced GSC search performance analysis: how to spot patterns for actionable insights that reap results

About: Izzi is a Technical SEO Analyst for SaaS company Ryte in Munich, where she spends her time solving SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. She has a thing for creating SEO memes, playing games, chilling in beer gardens, and has spoken at many top industry events and conferences across Europe.

Izzi Smith

Julia Logan

Expertise: SEO

Session: Lost & Found: Understanding Your Links and Recovering Your Site's Lost Links

About:Julia Logan is an SEO consultant at irishwonder.com. Her specialties include on-site/technical SEO and SEO security audits, link profile audits, online reputation management, negative SEO investigations and private network consulting.

Martin Calvert

Expertise: SEO

Company: ICS Digital LLP

Session: The Definition of Quality-driven SEO in iGaming

About: Martin Calvert is Marketing Director at ICS-digital and ICS-translate. These digital agencies provide SEO, content, translation and multilingual digital services across 78 languages and over 80 territories, with a specialism in iGaming and other regulated industries.

Alexander Martin

Alexander Martin

Expertise: Sports Betting

Company: SKS365

Session: Profile of a Sports bettor: Retaining a new audience

About: Alexander Martin is the CEO of SKS365. Via its PlanetWin365 brand, it is one of the leading online retail and online sportsbook and casino operators in Italy. Before he was leading several retail and online sports betting and online casinos both B2C and B2B in many jurisdiction. His focus is growing customer and product experience. In addition he has a solid management and broad industry experience working 15 years in top management consulting.

Jesper Sogaard

Expertise: Operator/ Affiliate Relationships

Company: Better Colective

Session: Operators and Affiliates: Working Together for Sustainable Growth

About: Jesper Søgaard co-founded Better Collective, a global sports betting media group, in 2004 and has been a driving force of the company ever since.

As CEO, he has grown Better Collective from being a startup, to a publicly traded company that is one of the foremost affiliates in the betting industry topping the EGR Power Affiliates List for three consecutive years. 

An active business leader in his native Denmark, Søgaard has invested in a number of startup companies through his, and Better Collective co-founder Christian Kirk Rasmussen, investment firm Bumble Ventures A/S. As an advisor and investor, Jesper helps guide Nordic startups reach their maximum potential. 

Søgaard was educated at the University of Copenhagen and holds a Master in Political Science.

Ivan Liashenko

Expertise: Data and Communication Strategy 

Company: Parimatch

Session: The Consumer Response: Retail and Live Sports Shutdown

About:  Ivan began his Parimatch career as an operator in the Payment Department. He then quickly progressed to the role of supervisor, following which he became the Deputy Head of the Payment Department. After two years in this department, Ivan changed roles to become a Product Manager in the Marketing Department. A year later, Ivan began leading the development of client interfaces, and then leading product delivery. Since August 2019, he has been in the role of Chief Marketing Officer (CMO) at Parimatch Holdings. He is accordingly responsible for marketing strategy, advertising, digital marketing, TV, OOH, new traffic sources, SEO, ASO, the affiliate program, marketing analytics and tracking, market research, customer research, brand management, creative activations, sponsorship and promotions.

During Ivan’s tenure as CMO, Parimatch’s mobile applications were launched, the mobile version of the company’s website was revamped, and a new desktop version for migration was developed. In this period, the share of new channels increased from 7% to 65%. A new responsive website was also launched on the new platform. Moreover, a dedicated Product Department was built from scratch and new approaches to product development introduced.

Ed Birkin

Expertise: igaming data and analyis

Company: H2 Gambling Capital

Session: Sports Betting Tracker – the COVID-impact

About: Ed is a Senior Consultant at leading gambling consultancy and data provider H2 Gambling Capital, and founder of bV1sion, the leading social casino data provider. Before joining H2, Ed was as a Director for Credit Suisse where he was consistently ranked as one of the leading European gaming analysts, and prior to that spent a number of years at Barclays Capital. Ed has almost 15 years experience in the sector, covering both land-based and online operations across all the gaming, betting and lottery segments. Ed’s market-leading research has been requested and used by both the UK Gambling Commission and the UK and EU Governments.

Leaderboard 2 (run of site)


iGB Live! and iGB Affiliate Amsterdam have been postponed

iGB Live and iGB Affiliate Amsterdam 2020 have been postponed.

The events will now be taking place on 28 September - 1 October 2021.

Read the press release here