iGB Affiliate Amsterdam Agenda

iGB Affiliate Amsterdam Agenda

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10:30
  1. Conference Room 1
    60 mins
    In-house or outsourced? Where does the best content for your audience come from? What are the best strategies for researching relevant content for your target market? Creating an outreach plan: Where ...
11:15
  1. Conference Room 1
    45 mins
    In this breakout session, learn how to make your content rank better without having to resort to black-hat tactics. Get the practical, technical information you need to progress your business. What do ...
12:00
  1. 30 mins
    Optimizing your page speed to reduce bounce rate How RankBrain responds to your page’s User Experience Aligning your UX & SEO strategies for optimal results
12:30
  1. 60 mins
13:30
  1. 30 mins
    •    Data scraping for competitive analysis •    Effectively using data to inform your marketing practices •    Web scraping slowly changing vs rapidly changing data •    Dealing with latency in scrap ...
14:00
  1. Conference Room 1
    30 mins
    Numbers don’t lie: Understanding the viewing figures, gambling spend and potential revenue behind the current Esports market 10 things Esports fans hate about sportsbooks: Why haven’t traditional book ...
14:30
  1. Conference Room 1
    30 mins
    Pennsylvania, Michigan, Kentucky, Georgia? Which states have legal iLotteries? Do you have to be a lottery retailer to affiliate for iLotteries in the US? Lucky Dip! Which state promises the most prof ...
15:00
  1. 30 mins
15:30
  1. Conference Room 1
    30 mins
    What sets affiliates apart from each other in a market with the saturation levels of the UK? Managing Enhanced Due Diligence (EDD) to maintain high acquisition rates while staying compliant Could the ...
16:00
  1. Conference Room 1
    30 mins
    If operators can have brand ambassadors… why can’t you? What kind of influencers could help grow your business and how do you approach them? What kind of content works on which social media platforms? ...
16:30
  1. 30 mins
    Big brands rank the best – so how can you keep up? Utilising featured snippets to showcase your brand How quality brands build trust with their customers
10:30
  1. Conference Room 1
    30 mins
    You can’t have a relationship without trust: How to spot a reliable partner who is guaranteed to pay you Do you want to break free? Working out how much creative freedom you need to produce the best r ...
11:00
  1. 30 mins
    How to accurately analyse and audit your SEO strategy to spot your weaknesses Building on your foundations – how to leverage what your site already has Using Structured Data to achieve extra visibilit ...
11:30
  1. 30 mins
    As Regulations kick into more parts of Europe, The US market is slowly reopening and the question still stand. Where is the maturing market of iGaming is headed? Are we looking into more consolidation ...
12:00
  1. Conference Room 1
    30 mins
    In this interactive clinic, learn how to pitch your business to operators highlighting your individual strengths and giving them what they need to feel confident signing a deal with you. We all want t ...
12:30
  1. 60 mins
13:30
  1. Conference Room 1
    60 mins
    Which American states look the most promising? Will the US be the cash cow we’re all hoping for? How are US demographics different to the European punters most affiliates are used to working with? Wha ...
14:30
  1. Conference Room 1
    30 mins
    Now that Bitcoin is picking up in value again, will more operators start to incorporate cryptocurrencies or build their platforms on the blockchain? Can blockchain operators build Smart Contracts with ...
15:00
  1. 30 mins
15:30
  1. Conference Room 1
    45 mins
    In an increasingly strict regulatory environment, how can affiliates step their game up to ensure their content and strategies are compliant and responsible? How could taking a more proactive approach ...
16:15
  1. Conference Room 1
    45 mins
    How can content and sites previously optimised for desktop be adapted to rank well on Google’s mobile-first index? What changes is Google making to its search algorithm and how will they affect your r ...

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