iGB Affiliate Amsterdam Agenda

iGB Affiliate Amsterdam Agenda

Loading
11:00
  1. 10 mins
      Michael Caselli, Founder & Editor in Chief, iGaming Business
11:15
  1. Conference Room 1
    45 mins
    • What sets affiliates apart from each other in a market with the saturation levels of the UK?
    • Managing Enhanced Due Diligence (EDD) to maintain high acquisition rates while staying compliant
    • Could the combination of a data-driven, user-tested approach be the key to improved UX?
    • There’s PR, and then there’s PR: Improving the public image of gambling by getting closer to the customer
12:00
  1. Conference Room 1
    30 mins
    • Providing great UX in the SERP by understanding and catering to user-intent
    • Aligning your UX & SEO strategies for optimal results (instead of fights) and a future proof plan
    • Optimizing your page speed to reduce bounce rate
    • How RankBrain responds to your page’s User Experience

     

    Steven van Vessum, VP of Community, ContentKing

12:30
  1. Networking Lunch
    60 mins
13:30
  1. Conference Room 1
    30 mins
    •    Data scraping for competitive analysis
    •    Effectively using data to inform your marketing practices
    •    Web scraping slowly changing vs rapidly changing data
    •    Dealing with latency in scraped data
    •    Dealing with changes in scraped websites' design & layout
    •    Keeping scraping robots unnoticeable for the scraped websites' operators
    •    Increasing efficiency and reducing costs with automated cloud infrastructure

    Sponsored by

    123

14:00
  1. Conference Room 1
    30 mins
    • Numbers don’t lie: Understanding the viewing figures, gambling spend and potential revenue behind the current Esports market
    • 10 things Esports fans hate about sportsbooks: Why haven’t traditional bookies been successful in appealing to the individual identities of Esports communities?
    • What are the Esports titles you need to know about and who exactly are their fan bases?

     

    Flavian Guillocheau, CEO, PandaScore

14:30
  1. Conference Room 1
    30 mins
    • Pennsylvania, Michigan, Kentucky, Georgia? Which states have legal iLotteries?
    • Do you have to be a lottery retailer to affiliate for iLotteries in the US?
    • Lucky Dip! Which state promises the most profit?
    • Negotiating profit share with newly established online operators
15:00
  1. 30 mins
15:30
  1. Conference Room 1
    45 mins
    With over 3 million followers on Facebook alone, On The Tools don’t just know about all things construction – they’re social media legends, too. If you’re looking for concrete ways to help build your ...
16:15
  1. Conference Room 1
    45 mins

    •             What do you need to be featured by Google on organic search results?
    •             Different forms & types of Structured Data
    •             Main advantages of being Featured by Google
    •             Building Structured Data into your website’s code
    •             How Google analyses Structured Data to understand & rank your website
    •             Tips for making your website stand out on SERPs

    Greg Lacan, Business Director, UniK SEO

10:20
  1. 10 mins
      Lee-Ann Johnstone, Founder, AffiliateINSIDER
10:30
  1. Conference Room 1
    30 mins
    • You can’t have a relationship without trust: How to spot a reliable partner who is guaranteed to pay you
    • Do you want to break free? Working out how much creative freedom you need to produce the best results for your partners
    • Allocating budget as an affiliate – which channels will work best for you and who should you partner with accordingly?
    • How will the increasing amount of M&A activity within the gambling industry affect the affiliate model?
11:00
  1. Conference Room 1
    30 mins
    Conversion Rate Optimization Powered by Search Intent   It's not about the campaign, it's not about the industry. It's about the people and how knowledge must be shared. Putting minds together over th ...
11:30
  1. Conference Room 1
    30 mins
    As Regulations kick into more parts of Europe, The US market is slowly reopening and the question still stand. Where is the maturing market of iGaming is headed? Are we looking into more consolidation ...
12:00
  1. Conference Room 1
    30 mins
    • We all want the traffic, but what else can you offer an operator that makes you a valuable proposition?
    • Do you understand the affiliate manager’s checklist? How to prove you can tick their boxes
    • Dress rehearsal: You’re at iGB Live! Now practice your pitch before going out and mingling with the operators during your lunch break
12:30
  1. 60 mins
13:30
  1. Conference Room 1
    45 mins
    • Examining the effects of the American Gaming Association’s Responsible Marketing Code on marketing partners for sports betting operators
    • Emerging State-level differences in approach to marketing
    • Partnerships between operators and media and between operators and prospective sport-betting providers
    • DOJ Wire Act re-interpretation and interstate pooling, the differences between poker and sports-betting and casino re-emerging State markets
    • Play for Fun and Social Gaming entertainment opportunities, staying unregulated

     

    Moderator: David Gzesh, Principal, Gzesh Law Ltd

    Panellists

    William Hanson, VP Commercial Operations, Gambling.com Group
14:00
  1. 60 mins
    Going Grey in iGaming Affiliate Marketing - Career Progression in 2019
14:15
  1. Conference Room 1
    30 mins
    • With fixed-odds sports betting now signed into Brazilian law, how can you stake your claim among Brazilian bettors?
    • Providing value for Brazilian customers – what do they want from an affiliate?
    • Content production for engaging your audience
    • How to find the right partners in Brazil and beyond
    • Payments and practicalities – what are the biggest challenges you might face?
15:00
  1. 30 mins
15:30
  1. Conference Room 1
    30 mins
    Structured processes are crucial to performance-driven content marketing. Stand-alone infographics as well as blog posts and guest contributions no longer scale or resonate with target groups and ther ...

iGB Live icon black

SPONSORS


 


 


 

iGB Live icon black

PARTNERS

 

 

 

 

 

 

 

 

 

 

 

NEW TO SHOW


 

GLOBAL MEDIA PARTNERS


 

MEDIA PARTNERS