iGB Esports Streamers

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The Esports Opportunity

iGB ESPORTS STREAMERS

igb esports

*New for 2021*

A new and exciting activation designed to connect you with esports streamers and find out about the critical role they play in both the affiliate and core esports betting industry.

JOIN RYAN HART #1 PROFESSIONAL FIGHTING GAME PLAYER AT IGB LIVE'S FIRST ESPORTS TOURNAMENT. 

  • WATCH TOURNAMENT LIVE AT THE ESPORTS FEATURE
  • WATCH TOURNAMENT LIVE ON OUR EVENT APP
  • £4K PRIZE POOL SPLIT BETWEEN 8 PLAYERS
  • JOIN PRESENTATIONS FROM THE EXPERTS 
  • FIND NEW PARTNERSHIPS AND GROW IN ESPORTS

VIEW iGB ESPORTS CONFERENCE AGENDA

Listen to the XP Esports & Gambling Podcast

REGISTER FREE FOR IGB LIVE!

About the iGB Esports Streamer

When live sports were cancelled, esports saw a huge boom, one that many may say was a long time coming. Also, who else tuned into marble racing at the beginning of the pandemic? We'll watch anything competitive, it turns out.

Now, as we start to focus on the future of esports in 2021 and beyond, we’ve created a new activation designed to connect the iGB audience to eSport streamers & exports and educate attendees as to the critical role esports streamers play in the affiliate and core esports betting industry.

Enquire about our eSports streamer >>

igb esports

The iGB Esports Streamer will have a LIVE tournament, prize pool, viewership and betting data unpacked and made digestible from our NEW presentation stage.

Expert streamers, analytics esport companies, esport data and payment providers will present a tailored education agenda to deepen your knowledge of esports betting and how it can work for you

The feature will have the following components

  • Live stream: Esport commentators lead by Ryan Hart will host the first IGB SFV tournament live for the onsite attendees and twitch viewers. The IGB audience will be able to listen to the commentary and watch the game unfold. Esports fans will be encouraged to make match predictions on Twitch using channel points.
  • Presentation stage: There will be an opportunity to hear from the experts. Topics include Data in esports, esport influencers as affiliates, payments and esports, unravelling key viewership analytics, and much more.
  • Partner area: A large area made up of meeting space for suppliers, influencers, streamers, operators and affiliates to develop actionable plans for the future of esports.

What is an esport streamer?

Esports streamers are popular streamers who broadcast live or pre-record and upload content later to a streaming or content platform such as Twitch, facebook gaming, youtube gaming etc.

Normally popular esport streamers tend to be Pro/ Ex Pro gamers and commentators (shout casters). It is common practice for streamers to have their own content channel on one or more streaming/ VOD platforms. Serious esport streamers will stream over 40hrs a week and have a significant following typically centred around one game.

What do they do on stream?

  1. Play games against opponents online using publisher match making software
  2. They answer questions from the chat
  3. They talk to team mates whilst playing
  4. They encourage people to follow and subscribe for extended content access and advert free watching.
  5. Shout casters broadcast ongoing esport tournaments and offer a pundit service.
  6. Twitch streamers can set up prediction bets on upcoming matches using virtual accumulated reward points.

Why are esport streamers an important group for the betting market?

Streamers are influencers. They have regular content directed towards the esport fan base and therefore many prospective esports bettors. Esport streamers have proven to act as a persuasive group of affiliates for esport bookmarkers. They connect with fans on many communication methods and frequently throughout the year. Historically for the betting market, a very hard to reach demographic when using traditional sport betting marketing approaches.

Can the betting industry operate on streaming platforms or streamer channels?

Streaming sites do not allow advertising revenue from betting companies. However, a streamer operating his/her own channel has a higher level of autonomy. The level of autonomy changes across streaming platforms. Twitch TV (70% market share of computer gaming streaming content) do not censor streamer sponsorship. Twitch recently have enabled viewers the feature to predict virtual points on the matches they are viewing. These virtual points are known as ‘cute points’. Cute points are accrued whilst watching a stream for 5 minutes and/or participate in actions which encourage streamer viewership growth such as gift subs.

So, if you're looking for:

  1. Awareness and understanding of who is the esport viewer
  2. Understanding around which parts of the esport ecosystem relates to the betting market
  3. Knowledge of how to market to the esport fan
  4. Knowledge around the commercial weight of esports streamers acting as betting affiliates for esport betting.

It's definitely worth your time to join us at iGB Live! and iGB Affiliate Amsterdam 2021

REGISTER FREE TODAY

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ICE 365 Esports series 

esports bettor

Esports is a booming sector and one that has seen even higher levels of consumer interest during the pandemic. Yet despite a diversity of efforts, land-based casinos have failed to successfully embrace the vertical. Will a dynamically changing regulatory environment and the introduction of sports wagering give the sector another boost?

Speakers:

Marco Blume, Trading Director, Pinnacle

Kevin Mercuri, Co-founder & Managing Partner, Spawn Point

Mario Ovcharov, CEO, UltraPlay

Moderator: Ian Smith, Commissioner at ESIC

 

WATCH ON DEMAND HERE

Esports land-based

Esports is a booming sector and one that has seen even higher levels of consumer interest during the pandemic. Yet despite a diversity of efforts, land-based casinos have failed to successfully embrace the vertical. Will a dynamically changing regulatory environment and the introduction of sports wagering give the sector another boost?

Among the areas up for discussion in this webinar will be:

  • A critical review of casinos’ approaches to esports to date – why haven’t casinos adopted esports successfully?
  • What role could brick and mortar entities play in the esports ecosystem?
  • Should esports be seen as an amenity or something more?
  • Betting on esports – assessing its viability, regulatory future and prospects
  • Professionalising esports – Nevada’s regulatory experience and efforts to create a professional body

REGISTER HERE

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