Google may be changing the rules, but for iGaming, that’s far from the only thing to worry about. From domination by big publishers to user-generated search results, the real estate available to the traditional affiliates is being squeezed. Can they adapt? What new channels, features, or formats are there? What should your strategy be?

• Is this the death of SEO? Big affiliates’ newspaper partnerships and unpacking the Google/Reddit partnership.
• Understanding new features and formats: notes, like buttons and video.
• Utilising Discord, Telegram and WhatsApp.