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Traffic Wars: The Fight for What's Next?

18 Jul 2024
The Pulse Theatre H9 - 01
Google may be changing the rules, but for iGaming, that's far from the only thing to worry about. From domination by big publishers to user-generated search results, the real estate available to the traditional affiliates is being squeezed. Can they adapt? What new channels, features, or formats are there? What should your strategy be? ' Is this the death of SEO? Big affiliates' newspaper partnerships and unpacking the Google/Reddit partnership. ' Understanding new features and formats: notes, like buttons and video. ' Utilising Discord, Telegram and WhatsApp.