Think back to the golden era of entertainment, when the MGM lion roared on both the Vegas strip and on the silver screen. Flash forward to today's digital era of entertainment - and that magic feels gone. How can affiliates and the wider industry recapture that golden era, when gambling establishments, like the movies, made people feel special?

• Turns out, sportsbooks don't know how to market themselves: where are they going wrong?  
• Why affiliates of the future will be creating cinematic universes of their own.
• What movies can teach us about creating community, affinity, and loyalty to drive conversions and increase LTV.