SEO is always trying to trick the SERP game and twist the rules on what’s black, white, or grey(-hatted). From Reddit to Quora forums, LinkedIn to hidden gems, just how easy is it to get around E.E.A.T principles in practice for gambling content? 

• What are we seeing now, what do we expect to come? 
• How easy is it to buy a seasoned Reddit or LinkedIn account? How ethical is it? 
• Who should set the rules of ethical and fair approach, and can they be respected at all?