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The Rules of Engagement: How Should Affiliates Respond on Player Protection?

18 Jul 2024
The Pulse Theatre H9 - 01
Many countries, including Denmark, France, Italy, and Greece have introduced new rules for affiliates, streamers, and influencers. Beyond knowing what to do to stay compliant, how should they respond to the tug and pull between traffic acquisition and the increasing ethical obligation to promote responsible gaming messaging through their content? How can they work across the entire ecosystem to build a sustainable player base? ' Unlicensed brands and risky keywords: What does data show about the state of affiliate marketing in Europe? ' Leading by example: What's being done by operators and their affiliate partners to promote player protection? ' Key messaging that works/doesn't in different geos: New rules for affiliates and influencers to be aware of?