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Gamification vs Personalisation: Are We All Just Overcomplicating Retention?

17 Jul 2024
The Pulse Theatre H9 - 01
As rising costs squeeze margins in Europe, and regulatory frameworks slow in emerging markets, how can operators drive sustainable ROI and drive down player churn? Is gamification and advances in AI the answer, or does keeping it simple win out? ' 'Keep it simple, stupid!' Does the age-old design principle apply to iGaming in 2024? ' Building Long-Term Player Relationships: Growing your CLTV through segmentation and service. ' Multi-jurisdictional player engagement at scale: How to overcome the challenges?