Traditionally seen as a region where land-based gambling hasn’t truly been challenged during the past decade, the Balkans are now capturing the attention (and investment) of many across the iGaming ecosystem. In this session, learn effective market approaches, and explore the potential for innovation, whether you’re looking to succeed in Serbia to crushing it in Croatia. 

• Which markets possess the highest potential and what strategies should you take to engage customers? 
• How strongly does retail currently hold influence on player behaviour?
• With a reputation for regulation that isn’t always operator-friendly, how to navigate local nuances?