This year brings the biggest shake-up since gambling went online. Those "bet £10, get 50 free spins" offers? Dead. Multi-product bundles? History. Most operators miss the point: this isn't a disaster. It's an opportunity. Competitors panic, but smart money pivots. FanDuel built £3bn+ without casino cross-selling, and DraftKings won through content, not combos. This session shows how to turn constraints to your advantage. You'll get a three-step framework for deeper engagement, real data on what players want, and a roadmap for dominating loyalty whilst others dither. The changes are here. Will you lead or get left behind?