Game studios need to be where the players are to stand out from the competition and drive as many operators’ partnership as possible – and that means working closely with affiliates and streamers who already have their attention. Understanding their mindset and methods is key to building successful and long-term studio partnerships. How does commission work and differ from conventional operator-affiliate models? What impact have games studios increasing use of influencers had on the space? How to successfully activate, align performance goals and brand positioning?