It’s the age-old question that the iGaming industry has always grappled with. White or grey, which is going to give the best ROI? There has been a clear shift towards regulated markets, but how should operators balance that with the need for continual growth, a tighter regulatory environment in Europe, and risks level is acceptable for exposure to emerging jurisdictions? This panel examines the challenges of navigating increasing compliance, limited promotions, licensing and tax costs and innovation, asking the most pressing questions on how operators can effectively communicate with regulators, successfully manage their reputations, and retain their lucrative customer bases in an increasingly competitive landscape?