Influencer-led iGaming marketing is moving beyond static promotions to interactive, gamified experiences. Challenges, real-time tournaments, and exclusive giveaways are increasingly enhancing engagement and drive organic conversions. This session looks at how making audiences feel involved rather than just watching an ad can directly increase retention rates for operators while helping differentiate brands in an increasingly competitive market. Explore methods for creating community competition, the power of story-driven content and how to leverage drops to integrate live stream viewers with in-game bonuses.