As ESG becomes a critical lens through which investors, regulators, and the public assess gambling companies, the industry faces a turning point. This session explores whether ESG can truly drive responsible gaming, or if it's just a tool for risk mitigation. Analysing the growing divide between regulated and unregulated markets in ESG adoption. Exploring how data and transparency are reshaping player protection strategies. Examining real-world impacts of ESG on valuations, acquisitions, and brand reputation. Debating the tension between short-term profits and long-term sustainability in gaming