The World Cup is upon us... are you ready?

The World Cup is upon us... are you ready? image

The greatest football festival on earth starts today in Russia. Are you prepared yet? With iGB Live! happening two days after the final, we look at the sessions that will analyse the industry's winners.

To kick things off, we asked members of our team to pick their Winner, Runner-up and Third place teams from the World Cup 2018 in Russia.

We got an array of interesting answers (plus one or two pretty questionable ones) to see our predictions scroll to the bottom of the page. 

As iGB Live! starts just two days after the World Cup final (which England will obviously win) we will be looking back at how the World Cup went for sportsbooks, affiliates and igaming suppliers in the industry. In this article, we will look at exactly which sessions you can attend to get the top information and analysis from the 2018 World Cup in Russia. 

These sessions are spread across our different Conference tracks including the free Amsterdam Affiliate Conference and the iGB Live! HQ paid for conference. 


Research Session: World Cup - SEO analysis of 5 top sports books

Wednesday 18th July - Amsterdam Affiliate Conference - 15:30 - 16:00

This is a retrospective of the 2018 world cup from the view of SEO.

We analyse 5 top sportsbooks and look at what they do regarding their technical seo, landing pages, content marketing, link building strategies and PR in order to optimise for the world cup.

Session objectives:

  • To analyse what the biggest operators do to maximise their SEO during the biggest sporting event in the world
  • To draw conclusions on what methods worked best

Speaker: Alexandra Tachalova, Digital Marketing Consultant,


Research piece: World Cup PPC and AdWords

Thursday 19th July - Amsterdam Affiliate Conference - 12:30 - 13:00

This session will analyse the use of PPC and AdWords in Sports Betting during the 2018 World Cup.

Session objective:

  • Hear what the top sportsbooks and affiliates have done in PPC during the 2018 World Cup
  • Understand what works, what doesn’t and what new tricks were developed for betting PPC for 2018

Speaker: Martin Calvert, Marketing Director, Blueclaw


Sports Betting USA

With Sports Betting in the United States being a huge talking point right now, you can expect some great sessions in iGB live! HQ. These sessions will predominantly look at how sports betting will evolve over the next few years in the US, however, there is sure to be some mention of the World Cup.

Especially with the North American World Cup in 2026 and New Jersey preparing for today's sports betting launch - the William Hill-backed Monmouth Park racetrack in New Jersey will accept the first bets today from 10:30am EST, half an hour before the start of the World Cup opener between Russia and Saudi Arabia. (read the full article on

While the World Cup won't be central to the following two sessions, you can guarantee that it will help shape the future of Sports Betting in the US. Learn more about US Sports Betting at the following sessions in iGB Live! HQ:


Sports Betting USA - Mixer  

Wednesday July 18th, iGB Live! HQ - Hive - 14:00 - 15:30

All of sudden the reality of a regulated sports betting market is upon us, during this hive session, leaders for operators, global suppliers and the wider industries will meet to discuss and plan for this opportunity. Network with the industry followed by an informal Q&A led by our experts. You can expect the following questions to be discussed: 

  • How will recent events effect the current state of play for iGaming in the USA? 
  • What are the opportunities for European suppliers and how can they capitalise on them?
  • How will the state-by-state regulation pan out?

Sports Betting in the USA Headline 

Wednesday July 18th, iGB Live! HQ - Boardroom - 16:00 - 17:00

  • Can the USA regulating on a state-by-state basis create a sustainable sports betting market?
  • What is the best point of entry for international sports betting operators?
  • It’s not about what you know: Are there any local operators or DFS companies ready to partner with the international community?



Clarion Gaming World Cup predictions

Shona ODonnell - Portfolio Director
Winner: Spain Runner-up: Brazil Third place: Germany 

Stuart Dacre - Event Director
Winner: Spain Runner-up: Germany Third place: France 

James King - Sales Director
Winner: Brazil Runner-up: Germany Third place: Serbia (as they have the mighty, goal-scoring machine Tadic leading the attack)

Haydn Williams - Senior Marketing Executive
Winner: Argentina Runner-up: France Third place: England

Aaron Noy - Client Engagement Executive
Winner: France Runner-up: Germany Third place: Brazil

Alex Crockford - Delegate Sales Manager
Winner: Germany Runner-up: France Third place: Argentina

Jason Richardson - Sales Executive
Winner: Brazil Runner-up: Germany Third place: France

Emma Beal - Operations Manager
Winner: Portugal Runner-up: Spain Third place: Germany

Katya Moore - Special Events Manager
Winner: Italy... Runner-up: France Third place: England

Adele Slatter - Senior Operations Executive
Winner: ENGLAND!!! Come on England  Runner-up: Portugal as Cristiano Ronaldo will be playing   Third place: Germany - why not

Martin Dilleigh - Delegate Sales Executive
Winner: Brazil Runner-up: Spain Third place: Uruguay

Louella Hughes - Marketing Executive
Winner: Senegal Runner-up: Costa Rica Third place: Brazil

Tracey Daniel - Head of Marketing
Winner: South Africa Runner-up: South Africa Third place: South Africa