Hive

Anton Bell

CMO, consultant, advisor, igaming analytics strategy & marketing ltd

About

As a CMO with more than twenty years marketing experience, and over 10 years in online gambling and gaming, Anton has spent the last two years working on projects in Latin America – firstly launching a licensed online sports betting brand into the Brazilian market (Suaposta/Codere) and most recently the transformation of an international lottery business based in Uruguay (WinTrillions & LottoKings) for a Canadian investment group. Prior to this he was the CMO at BetVictor (2014-16), the privately owned online gambling operator based in Gibraltar. From 2009-2014 he was the founding partner at Gaming Edge Associates, a strategy & marketing consultancy working primarily with leading global igaming operators, suppliers and start-ups, across Europe, US and Australia. As part of the early management team at Betfair, he was responsible for building their initial marketing and analytics capability, pre IPO, as Marketing & Insight Director (2004-2009). Anton joined the industry with a solid financial services background, having held marketing and product roles with Capital One, and GE Capital.
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